Support the execution of regional marketing activities across the Middle East, translating HQ brand and marketing direction into effective local-market action. The role works closely with distributors, dealers, customers and agencies to strengthen brand visibility, improve market execution and ensure consistent brand representation.
KEY RESPONSIBILITIES
- Regional Marketing Support: Support in developing and implementing marketing plans aligned with corporate and regional objectives, covering
ATL, BTL, campaigns, promotions and market activations.
- Distributor & Dealer Coordination: Work closely with distributors and dealers to adapt HQ initiatives for local markets, follow up execution, and
improve brand presence across customer touchpoints.
- Marketing Materials: Develop and coordinate brochures, catalogues, sales tools, promotional leaflets, presentations, event materials, product
samples and corporate premiums while maintaining brand consistency.
- Agency & Supplier Management: Brief and coordinate creative, digital, media, production and event partners; manage timelines, deliverables
and output quality in line with HQ direction.
- Digital & Content Marketing: Coordinate regional website and social media updates with HQ, localise relevant content, support regional news
and event communication, and monitor online execution for improvement.
- Events & Brand Activation: Support dealer events, exhibitions, customer activities, product launches and regional activations, including branding,
content, photography, video and on-site marketing support where required.
- Brand Governance: Review local marketing executions and help distributors maintain consistent brand standards across channels, materials and
customer-facing environments.
- Other Duties: Support additional regional and HQ marketing assignments appropriate to the Senior Marketing Executive role.
Skills
MARKETING CAPABILITIES
- Strong understanding of both traditional and digital marketing, with practical experience in campaigns, promotions, events and content
execution.
- Able to translate HQ marketing direction into practical regional execution and develop tasteful, effective marketing collateral and presentations.
- Comfortable managing creative, digital, media, production and event agencies, including briefing, follow-up and
quality control.
- Hands-on, organised and able to manage multiple activities and stakeholders in a fast-paced environment.
COMMUNICATION & REGIONAL PROFILE
- Excellent written and spoken English; Arabic language capability is strongly preferred.
- Good understanding of Middle Eastern business culture, particularly the UAE, Saudi Arabia and wider GCC markets.
- Existing automotive, distributor, dealer or business networks in the Middle East would be an advantage.
- Strong communication, coordination, negotiation and presentation skills.
WORKING REQUIREMENTS
- Able to work independently while coordinating closely with regional teams and HQ.
- Comfortable working in a compact, hands-on marketing team with strong follow-up discipline.
- Flexible and willing to travel within the Middle East and internationally when required.
