Company Description HDL, established in 1985 and headquartered in Guangzhou, China, is a global manufacturer of customized home and building automation products and professional stage lighting equipment. The company has a strong international presence, with offices in over 100 countries and an extensive network of distributors and installers. HDL is committed to environmental protection and focuses on delivering innovative solutions that enhance energy efficiency. Its products are designed to improve comfort, convenience, and quality of life in residential and commercial spaces. HDL Egypt represents this global brand locally, supporting customers in adopting advanced automation and lighting technologies.
Role Description This is a full-time, on-site role based in Cairo as part of HDL Egypt’s Sales Team. The role involves identifying and qualifying prospective clients, presenting HDL home and building automation solutions, and managing the full sales cycle from initial contact through closing. Team members will prepare proposals and quotations, conduct product demonstrations, and coordinate closely with technical and operations staff to ensure accurate solution design and timely delivery. Daily activities include maintaining CRM records, following up on leads, building long-term relationships with distributors, installers, and end users, and staying updated on product features and market trends. The Sales Team is also expected to support promotional activities, attend industry events when required, and contribute feedback to improve sales strategies and customer experience.
Qualifications
- * Proven experience in sales, preferably in home automation, building technologies, lighting, or related technical products.
- Strong communication, negotiation, and presentation skills, with the ability to explain technical concepts in clear business terms.
- Ability to build and maintain professional relationships with distributors, installers, and end users, and to work effectively as part of a team.
- Comfort with using CRM systems, MS Office, and basic digital tools to manage pipelines, forecasts, and reporting.
- Solid understanding of customer needs analysis, solution selling, and market research to identify opportunities and competition.
- Bachelor’s degree in Business, Engineering, or a related field is preferred.
- Fluency in English and Arabic, with strong written and verbal communication skills.
- Self-motivated, results-oriented, and able to work on-site in Cairo with occasional travel as required.