Company Description GrowAxis is Egypt–based commercial growth partner supporting founders of bold startups and SMEs to scale across Europe and the GCC. The firm bridges the gap between slow, costly traditional hiring and culture-breaking outsourcing by providing integrated growth solutions. GrowAxis designs and executes growth systems that connect business development, digital, and customer experience, powered by human expertise and AI precision. The team focuses on delivering fast, aligned, and measurable growth outcomes, giving clients a scalable and agile alternative to building large in-house teams. Applicants join a collaborative environment centered on data-driven experimentation and long-term client success.
Role Description This is a full-time remote role for a Performance Marketer focused on B2B tech clients. The Performance Marketer will plan, launch, and optimize paid campaigns across channels such as search, social, and programmatic to drive qualified leads and revenue. Daily responsibilities include developing campaign strategies, conducting audience and keyword research, setting up tracking and attribution, and analyzing performance data to improve ROI. The role involves collaborating with sales, product, and content teams to align messaging, landing pages, and funnels with growth objectives. The Performance Marketer will also prepare clear performance reports, run A/B tests, and continuously refine targeting and creatives based on insights from experiments and analytics.
Qualifications
- Strong performance marketing skills, including paid search, paid social, and funnel optimization for B2B tech environments.
- Proficiency with analytics and tracking tools such as Google Analytics, tag managers, ad platforms, and attribution models.
- Experience in digital strategy, including audience segmentation, demand generation, and lead nurturing.
- Ability to collaborate on campaign messaging, landing page conversion, and content alignment with marketing and sales teams.
- Comfort with data-driven decision-making, A/B testing, and experimentation to improve campaign effectiveness.
- Previous experience working with startups or SMEs, preferably in B2B SaaS or tech-driven businesses.
- Strong communication skills, with the ability to present performance insights and recommendations to internal and external stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Self-directed work style suited to a remote setup, with strong time management and ownership of outcomes.