Company Description Kobal United for General Trading is a growing retail company serving customers across the Gulf, built around the idea of providing everything needed in one convenient destination. The company offers a wide variety of everyday products, focusing on convenience, choice, quality, and value. With strong roots in the Gulf region, Kobal United is committed to understanding the needs and preferences of local consumers. The organization is focused on creating modern retail experiences and continuously evolving its offerings to support regional growth and customer satisfaction.
Role Description The Meta Ads Expert will manage and optimize advertising campaigns across Meta platforms (Facebook, Instagram, and related networks) to drive traffic, engagement, and sales for Kobal United’s retail offerings. This is a full-time, on-site role based in Kuwait, working closely with marketing and merchandising teams to translate business goals into effective ad strategies. Daily responsibilities include planning and launching campaigns, setting up targeting and audiences, creating and testing ad creatives and copy, monitoring performance in Ads Manager, and optimizing budgets and bids. The role also involves analyzing campaign data, preparing performance reports, suggesting improvements to landing pages and funnels, and staying up to date with Meta policies and best practices.
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