Job Summary
The CRM Administrator is responsible for ensuring the accuracy, consistency, and business relevance of data entered into SAP CRM.
The role focuses on CRM data quality, user coordination, and business reporting, supporting Sales, Product Directors, and Management with reliable CRM insights.
- This is a business-oriented role, not an IT or technical position.
Key Responsibilities
- Monitor and validate all data entered into SAP CRM (leads, opportunities, quotations, projects, customers).
- Ensure CRM data is complete, accurate, consistent, and understandable from a business perspective.
- Daily Monitor the CRM inputs, open opportunities, open sales quotation to make sure they are updated to their latest state, in addition to activities input by the users such as meetings, visits….
- Identify incorrect, missing, duplicated, or inconsistent data and follow up with users for correction.
- Actively communicate with:
- Sales teams
- CRM users across Gazzaoui Group
- Product Directors (when required)
- Enforce CRM data entry standards and best practices.
- Prepare CRM reports and analysis, including:
- Opportunities converted to sales
- Sales pipeline status
- Quotation numbers and values
- Won vs lost projects
- Conversion rates and sales performance indicators
- Provide clear, reliable CRM reports to support management decision-making.
- Identify recurring data issues and propose improvements to CRM usage and processes.
Required Qualifications & Skills
- Bachelor’s degree in Business Administration, Business Analytics, MIS, Finance, or related field.
- Min 2 years of experience in CRM administration, sales operations, data quality, or business analytics.
- Experience with SAP CRM or similar CRM systems is an advantage.
- Strong analytical skills and attention to detail.
- Proficient in Excel; experience with Power BI is a plus.
- Excellent communication skills and ability to follow up with business users.
- Strong understanding of sales processes, opportunities, quotations, and conversion analysis.
