KEY ACCOUNTABILITIES
1 Opportunity management
• Receive, acknowledge, and respond to all inbound new-business inquiries within one working day, maintaining a professional standard of engagement at every touchpoint.
• Qualify opportunities against the agency's qualification framework, assessing budget, decision-making authority, timeline, and strategic fit.
• Lead discovery meetings to establish a comprehensive understanding of the prospective client's business context, objectives, requirements, and constraints.
• Present the agency's credentials, capabilities, and relevant case work to senior client stakeholders.
• Maintain structured, consistent follow-up throughout the opportunity lifecycle and progress opportunities through each pipeline stage to closure.
• Partner with the Business Unit Head on commercial discussions, secure signed agreements, and deliver a complete onboarding handover to the account management team.
2 Pipeline and proposal orchestration
• Coordinate cross-functional teams to produce proposals, quotations, credentials decks, pitch materials, and RFP responses to agreed standards and deadlines.
• Maintain the CRM as the single source of truth for all opportunities, ensuring stage, value, next action, owner, and forecast close date are current and accurate.
• Prepare and present a weekly pipeline review for the Business Unit Head, including forecast, risks, and resourcing requirements.
• Identify and escalate cross-service opportunities arising within active proposals.
3 Partnerships and growth initiatives
• Proactively identify and pursue selected opportunities agreed with the Business Unit Head, engaging priority prospects through professional networks and direct contact.
• Identify, evaluate, and develop referral and strategic partnerships with complementary organisations, subject to Business Unit Head approval prior to commitment.
• Represent the agency at selected industry events and professional forums.
QUALIFICATIONS AND EXPERIENCE
• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Two to four years' experience in a client-facing role within an advertising, digital, media, or creative agency, with exposure to new business, account management, or client servicing.
• Demonstrated experience in preparing proposals, credentials, or pitch materials.
• Working knowledge of integrated agency services, including media, creative, social, influencer, branding, SEO, web development, and production.
• Proficiency with CRM platforms (HubSpot, Zoho, Salesforce, or equivalent).
• Full professional fluency in Arabic and English, written and spoken.
