STRACCI is a globally built fashion brand founded in 2013 by Lebanese fashion entrepreneur Elias Daccache and headquartered in Guangzhou, China one of the world’s most strategic manufacturing hubs.
Born from a Middle Eastern creative perspective and built within Asia’s production ecosystem, STRACCI was engineered to operate at the intersection of design, manufacturing, and market execution.
It represents the brand layer built on years of manufacturing intelligence , where creative direction is supported by deep operational understanding.
STRACCI represents a modern East–meets–West identity, combining contemporary design with a strong emphasis on fabric quality, craftsmanship, and operational discipline. Each collection is developed with scalability in mind, aligning aesthetic direction with commercial viability.
Beyond its core line, STRACCI operates a structured brand ecosystem that includes sub-brands such as BCK and STR, designed to serve multiple age groups and market segments while maintaining consistent quality and brand DNA.
Guided by its ethos “BE BRAVE,” STRACCI champions bold thinking not only in design, but in how fashion businesses are built, scaled, and sustained globally.
As STRACCI continues to grow, its focus remains on long-term brand equity, cross-border expansion, and strategic partnerships that value both creative integrity and operational excellence
