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Snackland, founded in 2015, has grown from a distributor into a leading FMCG brand in Egypt’s beverage and snack market. The company has launched its own energy drinks, sodas, protein bars, and chips. To maintain quality, a state-of-the-art manufacturing facility will be operational by mid-2026. Expanding regionally, Snackland entered Saudi Arabia in late 2023 through a private label partnership, with production starting in summer 2024, focusing on e-commerce and GCC exports.