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Retail Group opened its first franchise in Libreville in 2016. The idea was simple: bring brands people already knew and trusted closer to home, and run them to the standard their owners expect anywhere else in the world. We grew out of CEDICOM Group, whose import, warehousing and distribution experience in the region still underpins how we supply our stores today. That backbone is why we can open a bakery, a burger kitchen and a fashion floor in the same city and keep all three stocked. Alongside our international franchise partnerships, we develop our own concepts, created here, for the customers we serve every day. Both sides of the business rely on the same thing: local teams who are recruited, trained and promoted from within, and managers who know their market street by street. The next chapter runs across Africa and the Middle East, city by city, with new openings and the development of Libreville Mall.
