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QC+ is a strategy group that brings culture to life through experiences that connect and inspire. We merge cultural insight with innovation, positioning culture as a catalyst for creative and commercial growth. Through impactful programmes, activations and professional services, we open up new pathways for value and engagement across tourism, hospitality, retail, and the wider cultural economy. Our expertise spans food and beverage, event hosting within our iconic locations, and art and design consultancy, through to retail and merchandising, product development, and large-scale cultural land development and rejuvenation projects. Our in-house portfolio includes MICHELIN-awarded restaurants such as IDAM by Alain Ducasse, celebrated Qatari chef Noof Al Marri, and Qatar Creates. We don’t just preserve culture - we cultivate it. This is The Art of Cultural Commerce™.
