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We build, operate and improve leisure businesses. Leisure Lab is a leisure and entertainment business focused on creating new ventures, improving existing operations and developing the people behind great experiences. Founded in 2018, Leisure Lab brings together international experience across leisure, attractions, family entertainment, hospitality, sport and destination operations. Our work is centred around 3 areas: LEISURE VENTURES We develop, invest in and operate leisure concepts and businesses. From identifying an opportunity and shaping the concept through to opening and operations, we believe the best way to understand leisure is to be part of building it. Our ventures include The Bean Play Café, a family leisure and F&B concept developed in Riyadh. LEISURE ADVISORY We help owners, developers, investors and operators launch, improve and turn around leisure businesses. Our expertise includes: • Business Turnarounds & Performance Improvement • Operational Readiness & Pre-Opening • Leisure & Attraction Operations • Operating Models & SOPs • Guest Experience • Commercial & Revenue Performance • Concept Development • Interim Management & Leadership Our focus goes beyond recommendations. We work on what needs to change operationally, commercially and organisationally to create stronger, more sustainable businesses. LEISURE ACADEMY We develop the people behind great leisure businesses through practical training in: • Guest Experience & Service Excellence • Operational Leadership • Frontline & Supervisory Development • Commercial Awareness • Operational Readiness • Service Culture Whether we are building, operating or improving a leisure business, our approach stays the same: BUILD. OPERATE. IMPROVE.
