HPB | Het PR Bureau

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Oscar of PR winner HPB | Het PR Bureau [HPB | The PR Agency] is an independent, award-winning Dutch agency with one ambition: to amplify our clients’ influence. We do this by earning attention and building visibility, and harvesting cultural influence. Because influence isn’t created by shouting the loudest, it is earned when people trust you, listen to you and are willing to act because of you. For our clients that ultimately means growth. But also something more fundamental: the trust, societal legitimacy and public support they need to continue; in other words, their licence to operate. That's why we take an earned-first approach. In this Age of Rage & AI, where public criticism spreads at unprecedented speed, and people constantly wonder whether something is real, we believe earned is the most powerful form of attention because it is rooted in relevance, credibility, and trust. Combining strategic insights, data, creativity and a carefully developed earned media ecosystem, we help organizations build authority, protect reputations (a company’s most valuable asset), create fans/ambassadors, and successfully launch brands and products. We do this through our proprietary F+A+M+E methodology (Facts, Attention, cultural Meaning, Earned media – which has been adopted by VU Amsterdam’s Marketing & Business Economics Faculty), a long-term perspective and a team built around responsibility, honesty and kindness. Because exceptional work only happens when people feel trusted, valued and inspired. Furthermore, we have taken the initiative for a study to define and measure Brand Fame©. What causes lasting brand fame, and why, has never been scientifically researched before. At HPB | Het PR Bureau, we not only want to create great work, we also desire to build on the future of trusted PR. Which might just be the most fun and rewarding thing there is. Recognition • 🥇 Winner, 2025 Global Sabre Award (“the Oscar of PR”), and Global Grand Effie – for KPN's Piece of Me